We find the story inside your company, then build the film and the campaign it becomes — and stay to see what it moves.
Two minutes of how we turn what a company actually is into something people finish.
We work with companies that make something genuinely good and have never managed to say why it matters. Sometimes that's a founder standing too close to their own company. Sometimes it's a brand team that inherited a great product nobody ever bothered to define.
Either way the symptom is the same. The marketing is busy. The product is better than the marketing. And the version of the story that would actually land is the one no one has said out loud yet.
That's the one we're after.
If your product can't survive an honest camera, we're the wrong call.
We had to find our own story before we could go looking for anyone else's. So we tear down real brands in public — companies that have never paid us a dollar. Proof of how we see. Not a promise of what we'd do for you.
How we found our own story before we went looking for anyone else's.
Read → TeardownThey wrote the best origin story in golf, then buried it under a discount code.
Read the teardown → TeardownThey think they're selling simple clubs. They're selling permission.
Read the teardown →Four ways in. One story underneath all of them. Scope, price and usage stated up front — including what we won't do.
We take your company apart the way a customer never will, and come back with the story you're not telling — and what it's costing you. Yours to keep whether or not we ever work together.
$2,500 · under a week · fully credited Get a Story TeardownOne defining story and the film that carries it. Yours forever, on everything you own — your site, your socials, the sales deck, the trade booth.
$20,000 · 90 days · owned use, perpetual Start a Brand FilmThe same story and the same shoot, built out into what runs: the brand film, a :60 and two :30s. You're not buying three more edits — you're buying the right to spend behind a story that finally has something to say.
$30,000–$40,000 · 90 days · adds paid media, 12-month term Start a CampaignSix months planned before a frame is shot — audience, message order, asset map, cadence, and the number. Then we run it: a campaign anchor every quarter, six to eight social pieces every month, and a readout on what moved. An audience you own, not impressions you rent.
Every month produces finished work. There is no deck asking for a bigger budget to make the real thing.
Playbook $10,000–$15,000, credited · then $20,000/mo · 6-month term Talk to usFind it, build it, put it to work — then go count what it did.
Interviews and listening, before anything is written. We're looking for the thing you say offhand, halfway through an answer, that turns out to be the whole company.
Concept, script, structure. We agree on what this has to accomplish — and which number tells us whether it did — before anyone picks up a camera.
Twenty-five years behind a camera, pointed at one story. One production, built so the film and the spots all come out of it.
The :60 and the :30s, sequenced and placed. A film nobody sees is a very expensive hobby.
Story-led video on the channels you own, at a cadence that compounds instead of spiking.
We named the number in week two. Now we go look at it, tell you the truth about what moved and what didn't, and change the thing that didn't.
Real problems, real discoveries, and the numbers where we have them.
The story was already there. What was missing wasn't a message — it was honesty.
View case → ArtsThe answer wasn't in the product. It was in the people who make it.
View case → NonprofitDonations rose that night. The film still tells their story today.
View case → Brand filmA mission film for a workforce that had been written off — and a room that needed reminding why they showed up.
View case →Start with a Teardown, or just tell us what you're building. We'll figure out the right first step together — and we'll tell you if it isn't us.
hello@gibeoncreative.com